Sexual health & Women’s health
Helping brands reach people who’ve been told their bodies are shameful.
The enemy is
silence shame.
Every market has a word for it. Malu in Indonesia and Malaysia. Hiya in the Philippines. Kreng jai in Thailand. Different languages, one inherited instinct: don’t make anyone uncomfortable – least of all about a body, a desire, a need.
At Kalara Studios, our deep understanding of Asia means we can put sexual health and women’s health brands in front of the right audience without getting lost in translation.
Global brand standards, embedded in local culture.
Kalara is a one-strategist studio with big-agency rigour – so you can move fast without losing your edge in translation. Three ways in:
Direct Brand Partnership
Senior strategy support for teams making high-stakes positioning decisions across Asia.
Cultural Adaptation Sprint
A focused engagement to adapt your brand’s positioning for Asia – without losing its edge.
Clarity Diagnostic
An honest audit on what’s landing, what isn’t, and what to change – with clear next steps.
Olivia Cham,Lead Strategist
For over a decade Olivia has built and dissected brand and cultural strategy inside the region’s biggest agencies – TBWA, AKA Asia, and Dentsu – for brands like Durex, McDonald’s, Porsche, and Kraft Heinz.
With Kalara Studios, Olivia brings that same rigour to a lean, independent studio – built for founders and teams who refuse to play it safe with the subjects that matter most: bodies, health, pleasure, shame.
Based in Singapore, working across Asia.
“Olivia’s articulation of our strategy turned one of the most taboo categories into great executions that drove us to greater heights – in creativity and in business result. An achievement we never dreamt we’d reach.”
“Olivia is unerringly accurate at digging into human motivations and turning them into sharp, compelling strategic propositions – watertight, and appreciated by any creative who worked with her.”